Started in 1985 in Japan, it is a well-known rice cooker brand, focusing on the production of refrigerators / washing machines / small household electrical appliances. Now, Toshiba, a white household electrical appliances brand under Midea Group, is a well-known multinational enterprise group with a history of more than 130 years. Its business scope covers a wide range of digital products, electronic components, social infrastructure construction, household electrical appliances and other business fields, almost including production All aspects of life. Toshiba Electric Appliance Marketing Co., Ltd. has high value-added refrigerators, washing machines, small household appliances, which meet the needs of consumers' daily life and improve the quality of life. The company also sells image equipment and other digital products to the Japanese market. While consolidating and developing the advantages of the Japanese market, the company promotes the expansion of overseas business through strategic alliance with international partners. On March 30, 2016, Toshiba Corporation of Japan announced that Midea Group of China will invest 53.7 billion yen to acquire 80.1% of the shares of Toshiba lifestyle, a subsidiary of its white home appliance business. Midea will obtain more than 5000 technical patents of Toshiba white appliances and 40 years of global use right of the brand.