周思艺 Emma Zhou
校友信息
宁波诺丁汉大学 金融财务与管理专业 本科
巴斯大学 金融与银行专业 硕士
现任上海丰意文化传播有限公司CEO
其公司旗下博主粉丝超3000万
她是国内MCN行业的潮流参与者
亦是百万网红博主孵化背后的推手
小科普
MCN（Multi-Channel Network），即多频道网络，最早起源于国外YouTube平台。MCN机构，简单来说，就是帮助网红博主进行内容的持续输出，并通过接品牌广告等途径实现变现的这类公司。它就像一个中介，存在的意义便是帮助品牌以及代理商更轻松地管理手中的博主资源，让它们不再需要耗费大量时间在筛选代言推广人上。根据艾媒咨询，在中国，MCN的市场规模从2015年8.0亿元扩大到2020年的245.0亿元。同时，其2020年的机构数量也已经从2015年的160家增长到25000家。
从UNNC到MCN
任何人的成功，都需要自身的努力和恰当的机遇。
在采访中周思艺谈到自己是小红书的初代博主。在2014年，MCN行业还处于荒芜的空白期时，她便凭借着自己的兴趣接触了小红书这款APP。从小白起步，她不断摸索与学习，积累着运营自媒体账号的经验。
机会仿佛确实只留给有准备的人。2017年，她偶然结识了小红书头部博主林恩如。于是，志同道合的两人一拍即合，共同创立了丰意文化，并决意在MCN领域闯出自己的小天地。信念是鸟，乘着互联网的红利，在黎明唱出了歌。
周思艺和创业伙伴
周思艺在UNNC本科学习的是FAM专业（金融财务与管理）。她坦言道，自己所学的专业其实和MCN行业并没有很大的关联，自己这样也算是跨专业就业。但是对于运营一个公司要求具备基础的财务与法律知识，本科所学习的知识对她也算有所启迪与引导。
UNNC的校园氛围对她产生的影响更为深远。敢于尝试，是UNNC的底色。这里自由的氛围鼓励着学生们不断去探索和创新，也全力支持着学生去发展自己的兴趣爱好。周思艺受到这种理念的感染，去接触和发展自己感兴趣的自媒体领域，勇敢地探索着当时对人们还尚属陌生的MCN行业。嗜之越笃，技巧越工，她一步步将自己的兴趣发展成了事业。
周思艺与她的MCN公司
丰意文化是周思艺与她的好友于2017年一起创立的，这是一家根植于小红书的公司。丰意文化致力于开发和孵化小红书网红博主，独家签约博主数100+，现有博主积累粉丝量超3000w。其公司旗下知名小红书博主涉及多个领域，优质博主有Lrene林恩如，TingTing，长江以南等。
周思艺对其公司现有的博主、专业的孵化能力以及优质的商务资源都十分珍视。
所有博主都是丰意文化非常重要的资产。这些博主的高知名度和其优秀的内容输出能力都能构成其在行业中的优势。而在孵化过程中的优秀商务资源，也都能为公司的商业价值创造注入活力。周思艺提到，“当下的小红书博主越来越多，而品牌推广的投放还是有限的。”在这样激烈的博主竞争中，丰意文化作为行业先锋，仍凭借自己的实力拿下了众多海外知名时尚品牌的中国代理权。
同时，丰意文化还经营了广告行业，拥有着众多客户，这也就意味着拥有大量优秀的商务资源和时尚资源。可以直接构建成完整的自媒体营销体系，有利于直接促进博主与品牌间的合作，提升博主的变现能力。对于未来的发展构想，周思艺提出她们会更加关注行业上游，以更好地孵化博主，帮助博主进行流量变现。
图为丰意文化签约知名博主及部分合作品牌
UNNC + 网红博主 = ？
为了满足不同品牌和多样内容的推广需要，MCN常常需要签约优质博主。丰意文化也不例外。周思艺认为，内容才是真正的沉淀，于是也更青睐优越调性博主。简单来说即良好的审美，或广博的知识背景，或灵动欢腾的表现力，总之丰富各异却能够产出优质内容。“如果想成为网红博主，一定要对这个行业投入一定的精力和时间。” 周思艺在接受采访时这样说。的确，这样才能产出更有价值、更有温度的原创内容，提升商业转换力。
在UNNC，钟楼，草坪，与一群悠闲散步的灰天鹅。这里的氛围给予了学生充裕的个人空间去发展自己的兴趣爱好。“其实日常生活类或者干货输出类的也可以成为同学们进入博主领域一个不错的方向。” 周思艺谈及她曾经的校园生活体验，认为UNNC丰富的第二课堂和良好的软硬件资源，也能帮助同学们更好地产出内容。她还补充道，“现在很多App上的用户年轻，大家看大学生的日常生活比较能产生共鸣。”比如录制生活体验vlog，或者是分享生活美妆以及时尚方面的相关知识。UNNC校园具有多样性，周思艺认为一定有同学对这些方面感兴趣，也看好同学们在这些领域的潜力。
图为UNNC知名博主主页
现今，UNNC也已经有了一些成功博主的案例。例如本初阿和Crean姨妈怪两位分享美妆和生活的博主，她们已经积累了众多粉丝及流量。本初阿主要位于抖音平台，目前抖音粉丝数为230.1w，单个视频最高播放量为170.1w。而Crean姨妈怪主要运营bilibili平台，目前粉丝数为10.7w，单个视频最高播放量为27.7w。
去探索自己的兴趣吧
采访过程中，周思艺说挫折和挑战一直都存在。在MCN行业，几乎没有成功的公司案例可以参考，唯有在学习和探索中，才能摸着石头过河去成为行业的先锋。因此，她鼓励学弟学妹们积极尝试，爱自己所爱！
当然，她也同时提醒，想在这个竞争激烈的行业中成为一个成功的博主并不是件容易事。“大家不如先把这件事当作自己的兴趣爱好，比如朋友圈的延申，说不定就做成了。”
理想如晨星，如若有梦，便像航海者一样，借星光的位置航行吧。
Scroll down for English version
Everyone needs their own efforts and the right opportunities to succeed. In the interview, Zhou Siyi talked about being the original blogger of Xiaohongshu In 2014, she was introduced to the APP Xiaohongshu. In 2017, she met Lynn Ru, a blogger at the head of Little Red Books. The two hit it off and founded Butterfly media together.
Zhou Siyi majored in FAM (Finance and Management) during her undergraduate study at UNNC. She frankly said that her major is not very relevant to the MCN industry, but it requires basic financial and legal knowledge to run a company, and the knowledge she has learned during her undergraduate study has been enlightening and guiding to her. The campus atmosphere of UNNC has a more profound influence on her. The free atmosphere here encourages students to constantly explore and innovate. Influenced by this idea, Zhou Siyi went to explore the MCN industry, which was still unknown to people at that time.
Butterfly media, founded in 2017 by Zhou Siyi and her best friend, is a company rooted in Xiaohongshu. Butterfly media is committed to developing and incubating popular bloggers on Xiaohongshu.com. The number of exclusively contracted bloggers is more than 100, and the number of current bloggers has accumulated more than 3000W fans.
Zhou Siyi attaches great importance to the bloggers, professional incubation ability, and high-quality business resources of her company. All bloggers are very important assets to enrich Italian culture. The high popularity of these bloggers and their excellent content output ability can constitute their advantages in the industry. The excellent business resources in the incubation process can also inject vitality into the business value creation of the company.
At the same time, Butterfly media also operates the advertising industry, has a large number of customers, can be directly constructed into a complete we media marketing system. For future development ideas, Zhou Siyi proposed that they will pay more attention to the upper reaches of the industry.
In order to promote different brands and diverse content, MCN often needs to sign up quality bloggers. At UNNC, the clock tower, the lawn, with a group of gray swans leisurely strolling. The atmosphere here gives students plenty of personal space to develop their own interests. The rich second class and good hardware and software resources of UNNC can also help students to produce content better. She added that the UNNC campus is diverse, and Zhou believes that there must be students who are interested in these aspects and see their potential in these fields. Today, UNNC has some examples of successful bloggers. For example, Benchua and Aunt Crean, two bloggers who share beauty and life, have accumulated a lot of followers and traffic. Currently, Douyin has 230.1W followers and the highest number of views for a single video is 170.1W. Crean, which runs Bilibili, currently has 10.7 million followers and 27.7 million views per video.
In the interview, Zhou Siyi said that setbacks and challenges have always been there. There are few examples of successful companies in the MCN industry to refer to. She encouraged her schoolmates to try. She also said that it is not easy to become a successful blogger in this competitive industry. "Why don't you just do it as a hobby? Maybe you can succeed."
采访/文案：高文静
排版：金易
视频：陈梦澜，孔繁颖
图片：周思艺
全程指导/审核：孵化园办公室
宁波诺丁汉大学李达三孵化园
Li Dak Sum Incubator
通往全球市场的桥梁
A Bridge to the World
进一步了解请联系：
宁波诺丁汉大学李达三孵化园办公室：
incubator@nottingham.edu.cn