营销篇 * 4C营销理论 (The Marketing Theory of 4Cs) * 4R营销理论 (The Marketing Theory of 4Rs) * 4P营销理论 (The Marketing Theory of 4Ps) * 感性营销 (Sensibility Marketing) * 利基营销 (Niche Marketing) * 交叉营销 (Cross Marketing) * 知识营销 (Infromation Marketing) * 文化营销 (Cultural Marketing) * 服务营销 (Services Marketing) * 体验营销 (Experience Marketing) * 定制营销 (Customization Marketing) * 色彩营销 (Color Marketing) * 绿色营销 (Green Marketing) * 关系营销 (Relationship Marketing) * 合作营销 (The Co Marketing Solution) * 伙伴营销 (Partnership Marketing) * 一对一营销 (One-to-One Marketing) * 差异化营销 (Difference Marketing) * 大市场营销 (Big Marketing) * 个性化营销 (Personalization Marketing) * 堡垒式营销 (Focalization Marketing) * 数据库营销 (Data base Marketing) * 服务分销策略 (Services Distribution Strategy) * 服务促销策略 (Services Sales Promotion Strategy) * 整合营销传播 (Integrated Marketing Communications, IMC) * 水坝式经营 (Dam Operation) * 战略营销联盟 (Strategic Marketing Union) * 网络数据库营销 (Internet Data base Marketing) * “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)